The challenges facing global businesses and the people who lead them
are now, more than ever, intertwined in the direct empowerment and
involvement of customers and stakeholders. The World Wide Web—
described by Sir Tim Berners-Lee as “an interactive sea of shared
knowledge...made of the things we and our friends have seen, heard,
believe or have figured out”—has dramatically accelerated the shift to
consumer-driven markets. For millennia, power has rested with those
resources: first with land, then capital, and most recently, information.
download book
No comments:
Post a Comment