Online shopping is undergoing significant changes around the globe,
evolving in the food and non-food segments alike. Representing a vital
distribution channel that reaches countless customers, sales from online
shopping have long-since exceeded USD 1000 billion per year and are
growing steadily. This book is intended for general readers and
professionals interested in companies’ strategic orientation in
connection with their online format and building and strengthening
customer loyalty. In this regard, their business strategies are not
considered in their full scope and complexity; instead, the book focuses
more narrowly on the relationship between business strategy, buying
behavior and customer loyalty.
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